Why Checking Domain History Is So Important Before Buying Any Domain?
When we buy a domain, it seems to be very easy to buy the domain for any website, but it may be the reason your business may fail before it starts. Most people purchase domains and start working on their website without checking its past history, which is actually a big mistake.
Do you know how important domain history is to know? It directly affects your SEO rankings, Google reputation, and even your business credibility.
So it is highly recommended to check domains before purchasing. In this blog and video we will discuss a few necessary points to check before buying a domain for your business.
How Does Domain History Matter for Business Growth?
A domain name is not only a URL or website address; it is the identity of a business in the digital marketing world. Sometimes, a domain might have been used for unethical or spammy activities in the past that made Google penalize the domain from searches. In that case, if a domain is penalized, then reviving it back can take months, or sometimes, it will never gain authority or trust from Google search indexing.
Here are a few key risk points, and let us understand how to avoid these risks:
- Search Engine Penalties – The Hidden Risk
Sometimes, we are unaware of the brands and the domains that were earlier used for any activity related to gambling, casino or adult content and it got a penalty from search engines like Google and Bing etc.
Now building a genuine business on such a domain will associate us with so many penalties in future. We have to face so many hurdles in making it appropriate afterwards. The google penalty owned sites will be very difficult to recover. It may take several months and sometimes, it never comes back to a good condition. For SEO point, it will never rank properly no matter how good the website is or how much effort you are putting in SEO.
Solution for Penalties Check
To check any kind of penalties to a domain, we should check its spam score. The best way to check the spam score is to check from “MOZ Spam Score Checker”.
- Open the Moz Spam Score Checker
- Paste Your Domain her
- Get the spam score for the domain
In case, the spam score is high i.e. it is above 50% then leave that domain, dont invest on such domain. If it is low, that is a positive signal to go for the domain. It is one of the factors to check whether the domain will be beneficial to buy or not.
- Backlinks – Links towards the domain
Backlinks are a support system for a website. They are just like trusted votes towards the website. If the backlinks are showing from reputed and trusted websites such as Forbes, New York Times, it is beneficial for our business afterwards as well. But if the domain has spammy or illegal backlinks that gives a red flag and negative sign to stop at the moment not to buy that domain.
Solution to Check Backlinks
- Go to Ahrefs Backlink Checker tool
- Paste your domain here
- Check out the backlinks
If you find fishy or spammy backlinks, then avoid that kind of domain to buy, it might be already penalized from search engines.
- Wayback Machine
The Wayback Machine offered by archive.org is one major tool that helps us to check the domain history. How the website looked in the past, we can check it from this tool. We can check the content and history of the website when it was live in the past. When it is taken down, we get all the details.
Solution to check website look
- Visit the website https://archive.org/web
- Paste your domain here
- You can browse through snapshots and can check how the website looked in the past.
It it is hosted spam or irrelevant content then it is better to leave this domain and search for some other safe domain for your business
If the domain passes these three checks – moz spam score, backlinks from ahrefs and have a safe history from wayback machine, then you can safely go to buy the domain otherwise the penalty trap will not leave you in a long run.
It is very easy to buy a domain, but the right domain is required for a successful business journey. It makes a difference from the rest.
A domain that is already penalized can destroy the overall SEO practice, never gain desired traffic or damage the brand reputation everywhere. So it is mandatory to check the domain history before buying a domain.
Do You Need Expert Help in Choosing the Right Domain for Your Business?
At InfoTechable Solutions, we can help you in finding the right domain for your business and register domains that are 100% safe and SEO friendly.
We do proper domain analysis and registration services from web hosting to server details.
- Complete Domain History Audit Report
- Spam Score and Backlink Analysis
- SEO Optimized Domain Suggestions
- Secure Domain Registration & Hosting Setup
We assure a strong digital foundation for every business, helping and suggesting the right track to success in the digital world. Reach out to us today for any professional domain analysis and registration services.
Website: www.infotechablesolutions.com
Email:info@infotechablesolutions.com
Contact No: +91-85270-58089, +91-98154-50139
Kunal Nayyar
Kunal Nayyar is the Co-Founder and Director of Business Development at Infotechable Solutions Pvt. Ltd an emerging software company serving clients residing in India, USA, Canada, Australia and other countries. He is passionate about the use of latest technology to build professional relationship across the world. He is also responsible for the development of high value strategic partnerships with clients in the US, Australia, Canada, UK, Europe and the Middle East.